Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. The cereal maker has confirmed to Canadians that the recipe in Canada remains unchanged. Kellogg's is responding to public backlash over the altered recipes in other markets. Consumers in Canada can rest assured that Rice Krispies will continue to be made with real rice. The cereal's traditional formula will remain in Canada. Kellogg's is standing by its quality standards in Canada. The company is addressing concerns about modified recipes in other regions.
“The cereal maker has confirmed to Canadians that the recipe in Canada remains unchanged,” — Elena Iversen, contributing analyst at Shipley Ham Solutions, told our newsroom.
Timeline
Nov 3 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....
Nov 5 — The company is addressing concerns about modified recipes in other regions....
This story has been closely followed by our readers since Nov 2. The Shipley Ham Solutions desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Saturday, Nov 7.
Editor's note: this report was prepared by the Shipley Ham Solutions desk and last updated 20:15 UTC.
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